Data, Research and Campaigns
Print Campaign
Course: ADV4930 - Ads For Social Good
Term: Fall 2022
In small groups we were tasked to research and create a print campaign for the Florida Coalition Against Human Trafficking.
As a team of 3, we identified the business problem, further analysis with data, single-minded proposition, target audience, big insight, and creating print ads.
Course: ADV4300 - Media Planning
Term: Summer 2022
As an individual project, we were tasked to conduct research and gather data for the client (Orangetheory Fitness).
Representing as an agency’s specialist, the deck composed of the business overview, campaign goals & objectives/KPIs, channel selection, flowchart (consists of GRPs, impressions, total dollars by quarter by channel), etc.
Media Brief 2021 National Campaign
Research Report
Course: ADV3500 - Digital Insights
Term: Spring 2022
As a group, we were tasked to research and prepare a report for Spotify.
The presentation outlines the processes, data, and discoveries of a systematic investigation as well as a Situational Analysis and Primary/Secondary Research.
Pitch Presentation
Course: ADV3502 - Advertising Sales
Term: Spring 2022
As a team of 6, we were tasked to conduct research on Headspace and relate how beneficial a partnership with Headspace would be.
Representing for Mindful, we pitched to our client to purchase the Mindful Special Edition Issues (3) with extensive research on the client, how Mindful’s partnership will be beneficial, and going through our detailed ad proposal.
