Standing in front of Bulletit LED art

University of Florida | Bachelor of Science in Advertising | UF’23

Hi there, my name is Duong Pham; my best friends call me “road” because in Vietnamese, the accents in my name can be road, or sugar.

I’m an introvert at heart, and while my social battery may run low throughout the day, when it comes to social media and digital marketing, it’s always fully charged. In the ever-evolving world of digital innovation, I thrive on the challenge of adapting to new technology and crafting fresh ideas. Like building with Lego bricks, I take seemingly small pieces and assemble them into impactful solutions that drive better business outcomes.

Born in Davao City, Philippines, I lived there until I was five before my family moved to America in 2005. Growing up in a low-income household and living in apartments my entire life, I learned the value of working smart, thinking creatively, and applying effort to every challenge. These lessons became the foundation of my approach to Advertising, within the broader discipline of Communications and Digital Marketing.

In every project and with every client I collaborate with, my goal is simple: to channel creativity, innovation, and a commitment to excellence into work that reflects who I am—a problem solver, a lifelong learner, and someone who doesn’t shy away from taking initiative to grow.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

~ Edward De Bono

*My dance team that I created in 2021, a legacy I left behind that is still active at UF | IG: the_ace_co